Mending Over Ending

Indulging in retail therapy may seem like a lose-lose situation, where there’s always an issue no matter what one does. But while it’s easy to feel powerless and give up trying altogether, there are ways that individuals can consume more sustainably as well as advocate for larger systemic change.

Tima Bansal and Gareth Gransaull, writing for the MIT Management Review, identify three distinct models of sustainable buying: resale, renting, repair. These three Rs, coupled with the traditional trio, “Reduce, reuse, recycle,” are a solid guide for a more environmentally conscious way of living.

The first R, resale, refers to the practice of buying used clothing, not necessarily only from thrift stores but also from resale apps like Poshmark, Depop, and Mercari. Secondhand is the most sustainable way of acquiring clothing, as it doesn’t involve new production. By purchasing other people’s clothing that they no longer want, users not only shop sustainably and affordably, but they also save clothes from going to a landfill.

Additionally, renting clothes is another way in which people can decrease their consumption. Platforms like Rent the Runway and Nuuly allow users to rent trendy clothing for a fraction of the retail price and are perfect for clothing that is only going to be worn for a specific occasion.

Finally, the most simple but perhaps most effective method to curb excessive consumerism is merely wearing clothes for longer. Instead of tossing pieces when trends inevitably shift, practicing intentional buying and limiting impulse purchases turns out to be healthier for the environment and your wallet. 

For those who can afford it, investing in sustainable brands proves to be a worthwhile endeavor in the long run. Unlike fast fashion items, sustainable clothing is built to last numerous fashion cycles. Paying more for a few high quality, timeless pieces will be cheaper long term.

There are many aspects of retail shopping that common consumers are powerless to control, but that means they are especially responsible for what they do have power over.

Shoppers are not obligated to be perfect, but they should feel obligated to do their best. If there are changes they are capable of making in their purchasing habits, the businesses they choose to support, and the use they get out of each piece, it is our duty as a society to do better.