Are you ready for it?
On Friday, October 13th, the Taylor Swift: The Eras Tour concert film will have AMC cinemas gearing up for a weekend filled with quirky friendship bracelets, endless amounts of glitter, and perfectly thought-out era attire.
The Eras Tour, which spans 17 years of music, kicked off back in March of 2023 in Glendale, Arizona. The tour raked in in numerous world records in terms of concert turnout and ticket revenue.
“The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon,” Swift shared on social media, along with the film’s trailer. “Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now at amctheatres.com. Eras attire, friendship bracelets, singing and dancing encouraged… 1, 2, 3 LGB!!!! (iykyk).”
Tickets are currently on sale on the AMC, Fandango, and Cinemark sites. Not to mention, in true Swiftie fashion, the prices are $19.89 (Swift’s birth year) for adults and $13.13 (Swift’s favorite number) for children and seniors.
With presales already grossing over $26 million in its first 24 hours , the film has already broken AMC records for first-day presales, beating out blockbuster films like Spider-Man: No Way Home (16.9 million). Sources such as The Hollywood Reporter suspect the film could open with a record-breaking 150 million just based on ticket sales alone.
With The Eras Tour making an immense impact on box office sales, multiple studios are in a scramble to rearrange their release dates to compensate for Swift’s newest project. Blumhouse and Universal were the first to adhere to this change, bumping up the release date for Exorcist: Believer from October 13th to October 6th. The final brick was cemented on August 31st, when producer Jason Blum tweeted, “Look What You Made Me Do, Exorcist Believer move to 10/6/23”, closely following up with the hashtag “TaylorWins”.
With all the recent news regarding the concert film, fans are questioning how Swift was able to navigate SAG/AFTRA strikes. It was later released to the public that Swift had agreed to all demands that the union is requesting in the strike, while additionally securing an interim agreement. “Taylor and her team came to us… the only way she could do it was the right way,” SAG director Duncan Crabtree-Ireland shared with IndieWire.
When Swift ultimately decided to work directly with AMC, she had reportedly infuriated other studios, such as Universal Pictures, for excluding them in the distribution of The Eras Tour film. Swift and her team choice to go the independent route ultimately increased their earnings, a move that was consistent with the artist’s previous endeavors to retain ownership over her work.
The run time of the film is two hours and 45 minutes, a mere 30 minutes shorter than the actual live experience that has filled stadiums around North America the past few months. Variety has confirmed that no songs have been cut from the original setlist, leaving fans to speculate over which costumes and set changes were made.
“Her tour’s sensational attraction, which is now continuing across the exhibition, drove frenzied traffic to our website and app the moment tickets went on sale,” said Wanda Gierhart Fearing, Chief Marketing and Content Officer of Cinemark. “We are ready for Swifties to be enchanted by this concert film in the unprecedented number of auditoriums we have booked to meet demand for the shared, musical experience.”
